As a content director, you are tasked with maintaining the delicate balance between big-picture thinking and on-the-ground execution. Of course, even if you are the most well-organized content director, you can’t control everything. Content creation is inherently complex, but with a content calendar in hand, you can maximize the efficiency and impact of your content...
Search engine optimization (SEO) can be intimidating for those setting up a Shopify storefront. It’s a subject that seems to change by the day, and many people are unsure where to start. That’s why we’ve created this comprehensive beginner’s guide to Shopify SEO for those just starting! Now, before jumping into the nitty-gritty of SEO...
If you’re asking yourself, “how do you rank in Google Maps,” then you’ve come to the right place. We have a comprehensive guide of local SEO ranking factors, tools, considerations, tips, and guidance on how to do local SEO with checklists for different industries. If you’re interested in a specific section, you can use the...
We’ve scoured the internet, our vast knowledge, and past case studies to create the most comprehensive list possible. Be sure to bookmark and share this checklist. We will keep it up to date with the latest SEO techniques and strategies. Everything you’ll find below is meant to be the most up to date advice to...
Feeling overwhelmed while researching the best digital marketing tools? We have all been there, researching for countless hours, trying to compare the dozens of SEO tools, and feeling even more lost than at the beginning of our research. Therefore, we wanted to step up and help other marketing agencies & in-house marketers. After our quest,...
The main objective of any company website is to attract an audience and convert visitors to sales. The best way to achieve this is through search engine optimization (SEO). Successful SEO relies heavily on the presentation of valuable content. From social media posts to corporate blogging, companies can achieve favorable search engine results that generate...
Google Search is the home page of the internet. It’s no surprise that ensuring your business ranks high on Google Search is a core strategy for digital success. Google Ads can help boost your position more quickly, but if you are not careful, you could end up in a trap that burns up your marketing...
Google Algorithm updates are constantly changing. Depending on how we adapt to these changes Google Algorithm updates will either help or hurt you SEO. Main reasons why an algorithm change or update can affect you: Search ranking and visibility Organic search traffic Conversions Return on investment (ROI) eaRevenue What are Google Search Algorithm Updates? The...
Facebook sets the social media standard by offering some of the most robust advertising tools. Using Facebook Audience Insights, marketers can create unique personas to reach people based on basics like age and location. We all know Facebook advertising categories are anything but basic with categories ranging from niche to downright weird like friends of...
When working for an agency, it should come as no surprise that you’re exposed to a wide set of client scenarios. There are those approaching you at the very beginning of their digital journey, as they launch new businesses or digitize existing ones. You have teams that have begun to tackle digital marketing tactics themselves,...