The main objective of any company website is to attract an audience and convert visitors to sales. The best way to achieve this is through search engine optimization (SEO). Successful SEO relies heavily on the presentation of valuable content. From social media posts to corporate blogging, companies can achieve favorable search engine results that...
Google Search is the home page of the internet. It’s no surprise that ensuring your business ranks high on Google Search is a core strategy for digital success. Google Ads can help boost your position more quickly, but if you are not careful, you could end up in a trap that burns up your...
Google Algorithm updates are constantly changing. Depending on how we adapt to these changes Google Algorithm updates will either help or hurt you SEO. Main reasons why an algorithm change or update can affect you: Search ranking and visibility Organic search traffic Conversions Return on investment (ROI) eaRevenue What are Google Search Algorithm Updates?...
Facebook sets the social media standard by offering some of the most robust advertising tools. Using Facebook Audience Insights, marketers can create unique personas to reach people based on basics like age and location. We all know Facebook advertising categories are anything but basic with categories ranging from niche to downright weird like friends...
We’ve scoured the internet, our vast knowledge, and past case studies to create the most comprehensive list possible. Be sure to bookmark and share this checklist. We will keep it up to date, month-by-month, and year-by-year, with the latest SEO techniques and strategies. Everything you’ll find below is meant to be the most up...
When working for an agency, it should come as no surprise that you’re exposed to a wide set of client scenarios. There are those approaching you at the very beginning of their digital journey, as they launch new businesses or digitize existing ones. You have teams that have begun to tackle digital marketing tactics...
When it comes to growing a business, you’ll want to consider the role influence plays on turning prospects into paying customers. People buy from those that they know, like, and trust. But how do you invoke these actions? The secret lies in your ability to effectively use the principles of influence. The Concept of Influence Psychologist Robert...
Most marketers know that link building can be a great way to give websites an SEO boost. However, as Google has improved its algorithm over time, white-hat SEO has become more crucial than ever.One way sites can get great links (as well as a PR boost) is through competitive analysis. By understanding the links...
Google made headlines for a major announcement in November of 2016 when it declared a shift toward the mobile-first search index. Now that things are calm, it's a good time to look deep at what a mobile-based search algorithm would mean. What Did Google Say?The November 2016 announcement referenced above includes a key indicator...
Many people feel that local businesses are easier to trust. That preference can influence the choices consumers make when choosing stores online. That's why Google is on a mission to make the internet more relevant to where you are. The Pigeon Update The update that changed the game for local search was named the...