When working for an agency, it should come as no surprise that you’re exposed to a wide set of client scenarios. There are those approaching you at the very beginning of their digital journey, as they launch new businesses or digitize existing ones. You have teams that have begun to tackle digital marketing tactics themselves,...
When it comes to growing a business, you’ll want to consider the role influence plays on turning prospects into paying customers. People buy from those that they know, like, and trust. But how do you invoke these actions? The secret lies in your ability to effectively use the principles of influence. The Concept of Influence Psychologist Robert Cialdini...
Most marketers know that link building can be a great way to give websites an SEO boost. However, as Google has improved its algorithm over time, white-hat SEO has become more crucial than ever.One way sites can get great links (as well as a PR boost) is through competitive analysis. By understanding the links your...
Google made headlines for a major announcement in November of 2016 when it declared a shift toward the mobile-first search index. Now that things are calm, it's a good time to look deep at what a mobile-based search algorithm would mean. What Did Google Say?The November 2016 announcement referenced above includes a key indicator of...
Search engine optimization (SEO) is more important than ever for content marketers, but the rules are always changing. Just when you have a system in place, Google changes its algorithm, and you might slip in the rankings.These days, semantic search is much improved, but it’s a double-edged sword. On one hand, you don’t have to worry about using keyword stuffing...
There was a time when managing SEO was a relatively easy experience. Tactics to dominate search were easy to find and many small business owners took full advantage. However, as Google's search algorithms have been refined, white-hat SEO is a necessity and a hard hill to climb.Building links and entering your business website to directories...
Consider these stats on the ways people learn: Consider these stats on the ways people learn: The brain processes images 60,000 times quicker than text. About 30 percent of people learn well by hearing information. Because of the different ways people digest information, different types of content have a place online. A quick Google search...
What Google's Algorithm Thinks of the New Domain Extensions Google's official position is that the new domain extensions do not improve or hurt search rankings. Google has long sought to reduce the importance of domain keywords due to a combination of spammers squatting on keyword-rich domains and newer, quality sites having difficulty finding available domains....