Lean Marketing
Subject Matter Experts and Content Marketing with Ashley Romano
Ep 21
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19:26
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Jan 22, 2020
Ashley Romano discusses how to leverage subject matter experts to create high-quality content in industries that demand deep technical knowledge.
She walks through the process of extracting insights from busy experts, turning complex topics into accessible content, and building a workflow that doesn’t bottleneck on any single person. The episode is especially relevant for marketing teams in technical or regulated industries where credibility depends on getting the details right.