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Subject Matter Experts and Content Marketing with Ashley Romano

Lean Marketing

Subject Matter Experts and Content Marketing with Ashley Romano

Ep 21 19:26 Jan 22, 2020

Ashley Romano discusses how to leverage subject matter experts to create high-quality content in industries that demand deep technical knowledge.

She walks through the process of extracting insights from busy experts, turning complex topics into accessible content, and building a workflow that doesn’t bottleneck on any single person. The episode is especially relevant for marketing teams in technical or regulated industries where credibility depends on getting the details right.