The Power of Influencer Marketing with Lyssandra Vila

Lyssandra Vila, Marketing Director at ConsolFreight, explains the definition and purpose of influencer marketing and how it can be used to generate powerful word-of-mouth advertising.

She breaks down the difference between consumer influencer campaigns and B2B influencer strategies, how to identify the right voices in your industry, and what a successful partnership looks like. Lyssandra also shares how even companies in niche or traditional industries can benefit from influencer relationships.