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Twenty Years of Content Marketing with Scott Dailey

Lean Marketing

Twenty Years of Content Marketing with Scott Dailey

Ep 30 21:47 Apr 1, 2020

Scott Dailey brings two decades of perspective to a conversation about the history of content marketing in the digital era and where the discipline is heading next.

From the early days of corporate blogging to today’s multi-channel content ecosystems, Scott traces how the craft has evolved and what’s stayed constant. He shares his view on the trends that matter, the ones that don’t, and what separates content programs that compound in value from those that plateau.