PPC Audit Services That Uncover What’s Actually Costing You.
Before we touch a campaign, we diagnose it. Our paid media audits identify wasted spend, structural problems, and tracking gaps across Google Ads, Meta, LinkedIn, and Microsoft Ads so every dollar has a job.
You’re Spending. But You Don’t Know What’s Working.
Your paid media accounts have been running for months or years. Campaigns have been added, paused, restructured, and patched by different people at different times. Nobody has stepped back to look at the whole picture. Budget leaks through broad match keywords that don’t convert. Audiences overlap across campaigns and cannibalize each other. Conversion tracking fires on the wrong events, inflating performance numbers that don’t match your actual pipeline.
The problem compounds when accounts change hands. Every acquisition, every agency transition, and every internal team change leaves behind a layer of inherited decisions that nobody questions. Quality Scores decay. Campaign structures get bloated. And the gap between reported performance and actual business results widens. You don’t need more campaigns. You need someone to take the engine apart and tell you what’s actually working, what’s wasting money, and what to fix first.
The DeltaV Paid Audit Framework: Find the Leaks Before You Scale.
Every audit is conducted by senior paid media strategists who understand the difference between what dashboards show and what’s actually happening in the account.
Account Structure Review
We evaluate campaign architecture, ad group organization, match type strategy, and naming conventions. Poor structure is the root cause of most paid media inefficiency and the hardest problem for in-house teams to see.
Wasted Spend Analysis
We identify where budget is leaking: broad match queries that don’t convert, audience overlaps that cause self-competition, placements with zero return, and campaigns running past their useful life.
Quality Score Audit
We diagnose Quality Score issues across keywords, ads, and landing pages. Low Quality Scores inflate your cost per click and reduce impression share, costing you more for every conversion.
Conversion Tracking Validation
We verify that your conversion events are firing correctly, counting accurately, and measuring the actions that actually matter to your business. Bad tracking leads to bad decisions.
Competitive Gap Analysis
We assess your paid presence against competitors in your market: impression share, auction overlap, keyword coverage gaps, and positioning. You see where you’re winning and where you’re losing ground.
Every Platform. Every Angle.
We audit across every paid media platform and every dimension that affects performance.
Google Ads Audit
Search, Shopping, Performance Max, Display, and YouTube campaigns. Account structure, keyword strategy, bidding, ad copy, extensions, and landing page alignment.
Meta Ads Audit
Facebook and Instagram campaigns. Audience strategy, creative performance, funnel structure, pixel configuration, and attribution settings.
LinkedIn Ads Audit
Sponsored Content, Message Ads, and Lead Gen Forms. Audience targeting, creative, bidding strategy, and conversion tracking for B2B campaigns.
Microsoft Ads Audit
Bing Search and Audience Network campaigns. Import quality from Google Ads, bid adjustments, audience targeting, and platform-specific opportunities.
Cross-Platform Analysis
How your paid channels interact with each other and with organic. Channel overlap, attribution conflicts, and budget allocation efficiency across the full paid media mix.
Landing Page and Funnel Review
We evaluate the pages your ads send traffic to. Ad-to-page message match, load speed, conversion paths, and form performance. The best ads fail when the landing page doesn’t convert.
From Access to Action Plan.
A structured audit process that delivers prioritized findings in weeks, not months.
Scoping and Access
We define audit scope, get platform access, and align on business priorities so the audit addresses your specific concerns, not just generic best practices.
Deep-Dive Analysis
Our team reviews account structure, spend allocation, keyword performance, audience targeting, creative, tracking configuration, and competitive positioning. Human analysis, not tool exports.
Findings and Prioritization
We organize findings by impact and effort, separating critical issues from nice-to-haves. Every recommendation includes a clear rationale tied to business outcomes.
Delivery and Discussion
We walk your team through the findings in a live session, answer questions, and help plan the implementation sequence. The audit is a conversation, not just a document.
Ready to start your journey?
Let’s build a custom roadmap for your growth. No commitment, just clarity.
Stop Guessing. Start Optimizing.
A good audit doesn’t just identify problems. It creates momentum. Your team knows exactly what to fix first, why it matters, and what the expected impact will be. We’ve audited paid accounts for clients across our portfolio, from healthcare groups managing $1.17M in media spend to B2B companies that needed to prove ROI on every dollar. The audit is where every successful paid engagement starts.
The roadmap we deliver becomes your execution framework. Whether your in-house team handles implementation, your existing agency acts on the findings, or we execute the recommendations ourselves, you have a clear, prioritized path from current state to target performance. Most importantly, the audit connects account-level fixes to business outcomes. You’re not fixing Quality Scores for the sake of fixing them. You’re addressing the specific factors that stand between your current cost per acquisition and where it should be.
Trusted by Enterprise Leaders.
Marketing teams at healthcare systems, banks, and high-growth SaaS brands choose DeltaV for growth and stay for partnership.
Pinnacle Dermatology
Marquee Dental Partners
Rodelle Kitchen
Experts.
Not Freelancers.
Meet the full-time team dedicated to your account success.
Everything You Need to Know About Paid Media Audits.
Straightforward answers to the questions we hear most about our paid auditing process.
How long does a paid media audit take?
Most comprehensive audits are delivered within two to three weeks. Focused audits on a single platform or specific issue (like conversion tracking) can be completed in one to two weeks. Timeline depends on the number of platforms and account complexity.
What access do you need?
We need read-only access to your ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager, etc.) and your analytics platform. If you have existing reports, strategic documents, or past audit findings, those are helpful but not required.
When should we get an audit?
Three situations call for an audit: when you’re starting a new agency relationship and want a baseline, when performance has plateaued or declined and you don’t know why, and when you’ve acquired a business and inherited its ad accounts. We also recommend periodic audits (quarterly or semi-annually) as a sanity check even when performance is strong.
Is this a one-time assessment or ongoing?
The initial audit is a point-in-time assessment with a prioritized action plan. We also conduct periodic re-audits for retainer clients as part of ongoing account management. Many clients start with an audit and transition into a full paid media engagement.
Can your team implement the audit recommendations?
Yes. Many clients hire us to audit first and execute second. We can implement the entire roadmap or work alongside your in-house team to address specific areas. The audit is often the first phase of a broader paid media engagement.
How is this different from what we see in Google Ads recommendations?
Google’s in-platform recommendations are designed to increase your spend, not your efficiency. Our audits are conducted by senior strategists who evaluate your account from a business outcome perspective: where is budget being wasted, where are structural issues inflating costs, and where are tracking gaps hiding the truth about performance.
What if we have multiple ad platforms?
We audit across platforms and analyze how they interact. Cross-platform analysis is one of the most valuable parts of the audit because it reveals audience overlap, attribution conflicts, and budget allocation inefficiencies that single-platform audits miss.
How much does a paid media audit cost?
Audit pricing depends on scope: how many platforms, how many accounts, and the level of depth required. We scope every audit during discovery and provide a clear number before work begins.
Ready to find out where your budget is leaking?
Talk to our team about a paid media audit that prioritizes fixes by business impact.
Get Started
Stop Wasting Budget on Campaigns
You Haven’t Diagnosed.
Get a prioritized roadmap from senior paid media strategists who understand the difference between dashboard metrics and business results.
Dedicated Account Teams · 12+ Years in Business · US-Based In-House Team