Marketing Startups & Personal Branding with Lachlan Kirkwood

Lachlan Kirkwood breaks down the power of personal branding and shares strategies for marketing startups and SaaS products in competitive markets.

He explains why founders and marketing leaders who invest in their personal brand create an unfair advantage for their companies—and how to do it without it feeling performative. The conversation covers content strategies, platform selection, and building an audience that converts into customers.