Marketing SAAS Real Estate Platforms with Allison Pulaski

Allison Pulaski joins the show to discuss the nuances of marketing self-service SaaS platforms in the real estate space.

She breaks down how product-led growth strategies intersect with traditional B2B marketing when your users need to see value quickly. The conversation covers onboarding funnels, reducing churn through better communication, and how to position a technical product for non-technical buyers in a competitive market.