Content Marketing Strategies with Kelli Turner

Kelli Turner from Zoll Medical Corporation joins the show to share her experience building and implementing content marketing strategies in a highly regulated industry.

From navigating compliance requirements to finding the right voice for technical audiences, Kelli breaks down what it takes to create content that resonates with B2B buyers. She also shares her perspective on where the future of content marketing is headed and how teams can stay ahead of shifting audience expectations.