The State of B2B Marketing Today with Lindsay Duran

Lindsay Duran of Zilliant joins the show to take stock of where B2B marketing stands today and what the biggest opportunities and challenges look like for growth-focused teams.

Lindsay shares insights from her work in B2B growth solutions and her experience hosting the B2B Reimagined podcast. The conversation covers shifting buyer expectations, the role of data science in marketing decisions, and how teams can maximize customer lifetime value in an increasingly competitive landscape.