Traditional to Digital Marketing Transformation with John Kenworthy

John Kenworthy discusses the realities of transforming a marketing program from traditional to digital—and why some traditional tactics still deserve a seat at the table.

He shares lessons from guiding organizations through the transition, including how to get leadership buy-in, which traditional channels still deliver, and the common pitfalls of going all-in on digital without understanding what you’re leaving behind. It’s a balanced take for teams navigating the shift without abandoning what already works.