B2B Content Creation & Storytelling with Christopher Grillo

Christopher Grillo shares his transition from English teacher to B2B content marketer and why storytelling is the most underutilized skill in the space.

He explains how the principles of narrative structure—tension, resolution, character development—apply directly to case studies, blog posts, and sales collateral. Christopher offers practical tips for marketers who want to create content that connects emotionally while still delivering the data and proof points that B2B buyers need.