Tools

UTM Campaign URL Builder

Add campaign parameters to your URLs so you can measure the effectiveness of your marketing campaigns in Google Analytics. Consistent UTM tagging is essential for accurate attribution reporting.

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Website URL *

The full website URL (e.g. https://www.example.com/page)

Campaign Source *

The referrer (e.g. google, newsletter, linkedin)

Campaign Medium *

The marketing medium (e.g. cpc, email, social, banner)

Campaign Name *

The individual campaign name, slogan, or promo code

Campaign Term

Identify the paid keywords (e.g. running+shoes)

Campaign Content

Use to differentiate ads or links that point to the same URL (e.g. logolink, textlink)

How to Use UTM Parameters

utm_source identifies which site or platform sent the traffic. Use consistent naming like google, linkedin, newsletter, or facebook.

utm_medium identifies the marketing medium. Common values include cpc (cost per click), email, social, organic, and referral.

utm_campaign identifies the specific campaign. Use descriptive names like spring_sale_2026, product_launch, or brand_awareness_q1.

utm_term (optional) identifies paid search keywords. Use this when you want to track which keyword triggered a paid ad click.

utm_content (optional) differentiates similar content or links within the same campaign. Useful for A/B testing ad creative or distinguishing between multiple links in an email.

UTM Campaign URL Builder

How to Use UTM Parameters

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