Keeping a Legacy Modernization Leader Visible Through Every Pivot
Six Years, Three Domains, One Acquisition
Growth Acceleration Partners (GAP) builds software, data, and AI solutions for enterprise clients. Its modernization arm, GAPVelocity AI (formerly Mobilize.Net), has converted billions of lines of legacy code (Visual Basic, PowerBuilder, Silverlight) to modern platforms.
Between 2020 and today, the company changed its name, domain, product line, and ownership structure. It never stopped needing to be found.
Highlights
- 4x top-3 rankings within the first year of engagement
- ~300 organic-driven leads per month
- 2% to 30% MQL conversion improvement
- 90 days to recover and grow search visibility after a full domain migration
The challenge: a business that would not sit still
Most SEO engagements optimize a stable brand toward a stable goal. This one never had that luxury.
When DeltaV started working with Mobilize.Net in April 2020, the assignment looked conventional: grow visibility for a legacy code modernization company whose products were well built but under-searched. The company was targeting a 100% increase in keyword search volume and a doubling of web sessions, and had low brand recognition outside its niche.
Then the business started moving, and it kept moving for six years:
- 2020: Mobilize.Net launched SnowConvert, a tool for migrating legacy databases to Snowflake. A brand new product category with zero search equity.
- 2022: The company planned a second platform, BlackDiamond Studio, with roughly 650 pages of product, blog, and documentation content in scope for migration.
- January 2023: Two acquisitions landed at once. Snowflake acquired SnowConvert, and Growth Acceleration Partners acquired the rest of Mobilize.Net’s application migration business. Both announcements needed same-day website support across dozens of product pages.
- 2025: The Mobilize.Net brand retired, and the entire domain migrated to gapvelocity.ai. Two decades of domain authority had to move with it.
Every one of those events is the kind of thing that quietly kills organic visibility. GAP went through all of them and came out more visible than it started.
What we did
Built the SEO foundation, then rebuilt it as the business changed. Starting in 2020, DeltaV restructured mobilize.net for crawlability, cleaned up outdated content and legacy domains, and aligned content with what customers actually searched. Between July 2020 and May 2021, mobilize.net’s top-3 Google rankings quadrupled from 29 to 118 keywords, and its ranking keyword footprint nearly doubled from 2,342 to 4,650 (Semrush).
Won the Snowflake migration category. When SnowConvert launched, no one was searching for it by name. We built visibility around the searches that mattered: Teradata, Oracle, SQL Server, and Spark migrations to Snowflake. That visibility helped establish SnowConvert as the recognized leader in the category before Snowflake acquired it in January 2023.
Managed the acquisition day. When the Snowflake and GAP announcements went live on the same morning in January 2023, DeltaV executed coordinated updates across every affected product page, banner, and navigation element on mobilize.net, preserving rankings while redirecting attention to the right owners of each product line.
Migrated the domain without losing the audience. In August 2025, mobilize.net became gapvelocity.ai. Website migrations of this scale routinely lose 20 to 40% of organic traffic for months. Instead, gapvelocity.ai went from a standing start to 4,320 monthly organic clicks within 90 days of launch (Google Search Console), and monthly impressions grew from 126K at launch to 486K by June 2026. Top-3 rankings on the new domain climbed from 7 keywords in its first month to 47 by mid-2026 (Semrush).
Redesigned growthaccelerationpartners.com. DeltaV rebuilt GAP’s corporate site on a cleaner, faster WordPress foundation. Following the late-2025 relaunch, the site’s top-3 rankings grew from 8 keywords in October 2025 to 40 by February 2026, page-1 rankings more than tripled, and monthly impressions grew from 175K to 395K (Semrush, Google Search Console).
Extended into AI search. As search behavior shifted toward ChatGPT, Perplexity, and Google’s AI results, we extended GAP’s program into Answer Engine Optimization (AEO), positioning both domains to be cited by AI assistants, not just ranked by Google.
Supported the stack they had, not the stack we prefer. GAPVelocity AI runs on HubSpot CMS. WordPress is our home platform, but we maintain their HubSpot site, handle technical requests, and recently validated and remediated a full penetration test against it. The platform serves the client, not the other way around.
The results
DeltaV Digital has transformed our search visibility. Unlike many agencies that provide advice without results, their work delivers real impact. We moved from low rankings to top positions in key areas, and their expertise in both SEO and AI search has elevated our authority.
Across six years and every brand pivot:
- Organic search now drives roughly 300 leads per month
- MQL conversion improved from 2% to 30%, with SQL conversion above 50%
- 20%+ year-over-year organic growth through rebrands, migrations, and acquisitions
- Consistent top-5 rankings in the company’s key modernization and migration categories
- 4x growth in organic clicks within 90 days of the gapvelocity.ai domain migration
- 5x growth in top-3 rankings on growthaccelerationpartners.com following the site redesign
The bigger result is harder to put on a chart. GAP has changed its name, domain, products, and ownership since 2020, and its search visibility survived every transition. That is not a campaign outcome. That is what a long-term partner is for.
Learn more about DeltaV and Growth Acceleration Partners’ work together.
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