How to claim your business in ChatGPT: a step-by-step guide to Business Hub

You can now claim your business in ChatGPT. OpenAI launched Businesses in ChatGPT in beta on November 10, 2026, with a free Business Hub where you verify ownership, correct the information ChatGPT shows about you, and see how often you are mentioned and clicked. To claim yours, sign in to ChatGPT, open Business Hub, search for your business, and verify by phone, email, a DNS record, or a Shopify connection.

We started DeltaV’s claim on launch day. This guide covers what the product is, what it does and does not do, and the exact steps, including the DNS detail most likely to trip you up.

What is Businesses in ChatGPT?

Businesses in ChatGPT is OpenAI’s self-service program for companies to manage how they appear in ChatGPT. You work in a dashboard called Business Hub, at chatgpt.com/business-hub or in the ChatGPT sidebar.

OpenAI describes it as “giving businesses a new way to connect with the 1.2 billion people who use ChatGPT each week” (Search Engine Roundtable).

A claimed and verified profile gives you three things:

• A profile you control. Website, description, category, logo, cover photo, and delivery and return policies.
• Insights. Mentions, profile views, website clicks, and discovery topics.
• A business agent, if you qualify. A labeled chat where customers ask about your products and policies.

One naming note. This is not ChatGPT Business, which is OpenAI’s paid workspace plan for teams. You do not need that plan to claim a profile.

Who is eligible right now?

Eligibility depends on your business type, based on launch-day reporting (Flavio Copes, DataStudios).

Business type	What you can do today
Online business with a website	Claim a profile wherever ChatGPT is available
Local store or restaurant	Claim an existing listing, United States only
Ecommerce or online service business in the United States	Claim a profile and apply for a business agent
Enterprise customer or ChatGPT advertiser	Claim through your OpenAI representative
Multi-location brand	Claim each location separately. Central management is not available yet

You must be the owner or an authorized representative. OpenAI can decline businesses in categories it has on hold.

What does it cost?

Claiming a profile is free, and so are business agents at launch. OpenAI has not ruled out charging later. Ads in ChatGPT are a separate, paid product.

Why claim your business in ChatGPT?

Claim it because it is the first official way to correct what ChatGPT says about you and the first first-party data on how ChatGPT sends you traffic. It costs nothing but an hour of setup. It will not move your rankings on its own, and we cover that below.

Control the information ChatGPT shows about you

A verified profile lets you edit your website, description, category, logo, cover photo, and delivery and return policies. Until now, ChatGPT assembled that picture from whatever it found across the web, and the only fix for a wrong detail was to fix every source. OpenAI reviews each change before it publishes.

If you sell products, you can also connect a product feed (CSV or JSONL) or sync a Shopify catalog, so ChatGPT works from your current prices and availability.

See mentions, views, clicks, and discovery topics

Insights is the reporting side of Business Hub. It shows four things:

• Mentions. For online businesses, the number of times ChatGPT referenced your website. Your brand name alone does not count. For local businesses, the number of times a result for your location was shown.
• Profile views. How often your profile was viewed.
• Website clicks. Recorded clicks on links to your site. OpenAI’s own tooltip says clicks “don’t confirm website visits or conversions.”
• Discovery topics. Common themes across the conversations where your website is cited.

OpenAI does not share individual prompts or chats, and metrics appear only after activity passes a reporting threshold. A blank metric is not the same as zero.

Business agents, and who can use them

A business agent is a labeled chat, separate from the main ChatGPT conversation, where a customer asks about your products and policies. It answers from your product feed and the instructions you write, then sends the customer to your website to buy. It cannot complete purchases, make bookings, or look up orders.

Agents are limited to eligible ecommerce and online service businesses in the United States for now. OpenAI has given no date for local businesses.

Is this the Google Business Profile and Search Console of ChatGPT?

Partly. Business Hub borrows the profile from Google Business Profile and the click reporting from Google Search Console, but it is thinner than both. It is the closest thing ChatGPT has to either, and it is a beta.

Capability	Google Business Profile	Google Search Console	ChatGPT Business Hub
Edit business information	Yes	No	Yes, with review
Ownership verification	Yes	Yes	Yes
Clicks to your website	Yes	Yes	Yes
The exact queries people used	Search terms	Yes	No, themes only
Ranking or position data	No	Average position	No
Competitor share of voice	No	No	No
Stated effect on visibility	Google says complete, accurate information helps you match relevant searches	None, it is a reporting tool	OpenAI says claiming does not guarantee higher placement

The gap that matters most is query data. Search Console tells you the words people typed. Business Hub tells you the topics, not the prompts. You still need a dedicated tracking tool to see which prompts mention you and where competitors appear instead.

How to claim your business in ChatGPT, step by step

The claim takes six steps: find your business, confirm the managing account, pick a verification method, add the record or enter the code, wait for review, and complete identity verification. Every step below is from our own claim for DeltaV on November 10, 2026. Where we rely on reporting for a detail we have not seen ourselves, we say so.

Step 1: Open Business Hub and find your business

Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub. Search for your business by name and select the matching listing.

You will see a prompt titled “Claim [your business] in ChatGPT” that lists the three benefits and notes that you need to verify you are authorized to represent the business. Select Get started.

If your business does not appear and you are an eligible online business, you may be offered the option to add it. A listing that shows “Contact support” is locked, and you request access from OpenAI.

Step 2: Confirm the account that will manage it

The profile attaches to the ChatGPT account you are signed in with. Decide this before you start. Use an account the business owns, not a personal login that leaves with an employee. Teammates and agencies can be added later, each with their own ChatGPT account.

Step 3: Choose a verification method

ChatGPT shows only the methods that apply to your business.

Method	How it works	Best for
Business phone	Enter a code sent by text or automated call to the number on the listing	Local businesses with a staffed main line
Business email	Enter a code sent to the business email address	Teams with access to the listed inbox
Website domain (DNS TXT)	Add a TXT record to your domain’s DNS, then verify	Anyone with DNS access
Shopify store	Connect Shopify and approve permissions	Shopify merchants

We used DNS for DeltaV. It does not depend on who answers the phone, and it is the same method most marketing teams already use for Google Search Console.

Step 4: Add the DNS TXT record

ChatGPT gives you three values to copy: a type (TXT), a name or host, and a value that starts with openai-business-claim=. Add them as a new record at your DNS provider, which is wherever your domain’s nameservers point (Cloudflare, GoDaddy, Route 53, and so on).

Three details matter here:

1. Watch the host field. ChatGPT shows the full host name, such as openai-business-claim.www.yourdomain.com. Many DNS providers add your root domain automatically. If yours does, enter only openai-business-claim.www. Pasting the full string creates a record at openai-business-claim.www.yourdomain.com.yourdomain.com, and verification fails.
2. Paste the value exactly. Include the openai-business-claim= prefix. Do not add quotation marks unless your provider requires them.
3. Mind the expiration. The record ChatGPT issues has an expiry date. Ours was set for the following afternoon. If it lapses, go back and generate a new one.

Treat the value like a password while the claim is open. Do not post it in a public channel or screenshot.

Step 5: Verify and wait for review

Return to ChatGPT and select Verify domain. DNS changes can take anywhere from a few minutes to several hours to appear, so a failed first attempt usually means the record has not propagated or the host name is wrong. You can check the record yourself with any public DNS lookup tool before you retry.

DeltaV’s domain verified the same day we added the record. Once it cleared, the business appeared in Business Hub with a dashboard: an Overview page, an Agent builder, a Products section, an Edit business info button, and an Invite button for adding teammates.

Insights were visible right away, before we had finished identity verification. On day one, DeltaV’s Brand insights tab showed 23 mentions and 0 website clicks for the past 28 days. That is a useful first lesson: a mention is not a click.

Step 6: Verify your identity and finish your profile

The dashboard opens with a Verify your identity banner. This is a personal check on the individual managing the profile, separate from the domain check on the business.

Select Verify and you are asked to upload a photo of a government ID. The options we saw were:

• Driver license
• State ID
• Passport or passport card
• Permanent resident card
• Non-citizen travel document
• Visa
• Work permit

Pick one, then take a clear photo of the front of the document. If you are on a desktop without a good camera, choose Continue on another device and finish on your phone.

Two things to decide before you start:

1. Who verifies. The ID belongs to a person, not the company. Choose someone who is an owner or authorized representative and who will stay with the account, and tell them in advance that a personal ID is required.
2. What else you may need. DeltaV was asked only for the photo ID. Launch-day reporting says some businesses may also be asked for business registration details and proof of authorization, so have those within reach.

After the upload, you see an Application in review confirmation. It says status updates will appear in your organization settings over the next few days. There is nothing more to submit at that point, so plan for a wait of days, not minutes, before the profile is fully verified.

Once your identity is verified, work through the Get started cards on the Overview page:

1. Choose your business category.
2. Review every field under Edit business info and correct what is wrong.
3. Add your logo, cover photo, and policies.
4. Connect a product feed under Products if you sell products.
5. Review your business agent in the Agent builder if you are eligible.
6. Invite the teammates or agency partners who need access.

What claiming will not do

Claiming your profile does not make ChatGPT recommend you more often. OpenAI states it plainly: “Claiming does not guarantee higher placement or sales.” ChatGPT’s recommendations still draw on independent sources across the web.

Four limits to plan around:

• No ranking lever. An OpenAI product lead told reporters that joining “should not have an impact” on how often a company appears, while noting that better business data could help ChatGPT surface you in more relevant conversations (DataStudios).
• Clicks are not visits. Business Hub records clicks on links. Your own analytics is still the record of sessions and conversions.
• No prompt-level or competitor data. You see themes, not prompts, and nothing about who was recommended instead of you.
• No multi-location management. Claiming a parent brand does not claim its locations. If you run 40 locations, that is 40 claims for now.

What to do after you claim

Treat the profile as a foundation, then keep working on the things that decide whether ChatGPT cites you.

1. Track ChatGPT traffic in GA4. ChatGPT appends utm_source=chatgpt.com to its links. Build a GA4 exploration or channel group that filters on that source, and compare its sessions to the clicks Business Hub reports.
2. Read your discovery topics. They show which subjects ChatGPT already associates with you. Gaps between those topics and what you sell are your content priorities.
3. Keep your business information consistent. The name, address, phone, and categories in Business Hub should match your website and your Google Business Profile.
4. Keep earning citations. ChatGPT counts a mention when it references your website. Pages that answer specific questions clearly, with a direct answer near the top, are the ones that get referenced.
5. Track prompts separately. Business Hub will not show the prompts where competitors appear and you do not. A prompt-tracking tool fills that gap, and it is how we measure AI visibility for our clients.

Claim it now, then do the real work

Claim your profile this week. It is free, and it gives you a verified source of truth and your first official ChatGPT data. Then put your effort where visibility is decided: the content ChatGPT cites and the consistency of your information across the web.

If you want help claiming profiles across multiple locations or measuring how AI search sends you customers, talk to our team.