Meta Title and Description Preview.

Writing Effective Meta Tags

Meta titles should be 50-60 characters. Include your primary keyword near the beginning, add your brand name after a separator, and make it compelling enough to earn the click. Google truncates titles longer than approximately 60 characters.

Meta descriptions should be 150-160 characters. While they do not directly affect rankings, a well-written description increases your click-through rate. Include a clear value proposition and a reason to click.

Display URLs appear below the title in search results. Google uses your actual URL path, so keep your URL structure clean and descriptive. Short, readable URLs perform better in search results.

Character limits are guidelines, not rules. Google measures display width in pixels, not characters. Titles with many wide characters (like W or M) may truncate earlier. Use this preview to check how your text looks at a glance.