---
title: "What Is E-E-A-T & Why Does Google Care About It? | DeltaV Digital"
description: "Learn what Google's E-E-A-T guidelines mean for your website's search rankings and how to build experience, expertise, authority, and trust."
canonical: "https://www.deltavdigital.com/resources/questions/what-is-e-e-a-t-and-why-does-google-care-about-it/"
type: question
slug: what-is-e-e-a-t-and-why-does-google-care-about-it
published: "2026-03-23T23:44:59-06:00"
modified: "2026-03-23T23:44:59-06:00"
author: Brandon Kidd
---

I keep seeing 'E-E-A-T' mentioned in SEO articles and I'm not really sure what it means. Is it a ranking factor? Our company blog has good content, but I'm worried we're missing something that Google wants to see. How does E-E-A-T affect whether our pages show up in search, and is there anything specific we should be doing to improve it?