---
title: Podcasting for B2B Sales with Jason Swenk
description: Jason Swenk explains why podcasting is becoming essential for B2B sales, how to launch one, and how to convert listeners into clients.
canonical: "https://www.deltavdigital.com/resources/podcasts/why-podcasting-is-the-future-of-b2b-sales-with-jason-swenk/"
type: podcast
slug: why-podcasting-is-the-future-of-b2b-sales-with-jason-swenk
published: "2019-10-16T12:00:15-06:00"
modified: "2026-03-09T04:26:56-06:00"
author: Brandon Kidd
---

Jason Swenk makes the case for why podcasting is one of the most powerful tools in B2B sales and how companies can leverage it to build relationships at scale.

Jason shares his experience growing an agency and using a podcast as the primary driver of inbound leads and partnerships. He explains the mechanics of turning episodes into sales conversations, building authority in a niche, and why the intimate format of audio creates trust faster than any other content channel.