---
title: Using Video in Marketing with Crystal Towns
description: Crystal Towns discusses video marketing strategy, platform selection, and how to create video content that drives measurable business results.
canonical: "https://www.deltavdigital.com/resources/podcasts/video-marketing-with-crystal-towns/"
type: podcast
slug: video-marketing-with-crystal-towns
published: "2019-11-27T13:00:13-07:00"
modified: "2026-03-19T01:57:57-06:00"
author: Brandon Kidd
---

Crystal Towns shares how she implements video marketing at Feniex Industries and why B2B companies can no longer afford to ignore video as a channel.

From product demos to customer testimonials, Crystal walks through the types of video content that drive real business results. She also covers the production process, getting buy-in from leadership, and how to measure the ROI of video in a B2B context where attribution can be challenging.