---
title: Storytelling for Customers with Mike Goldberg
description: Mike Goldberg discusses using storytelling to attract and retain customers, building emotional connections through authentic brand narratives.
canonical: "https://www.deltavdigital.com/resources/podcasts/using-storytelling-to-attract-customers-with-mike-goldberg/"
type: podcast
slug: using-storytelling-to-attract-customers-with-mike-goldberg
published: "2019-07-30T19:16:00-06:00"
modified: "2026-09-29T01:05:50-06:00"
author: Brandon Kidd
---

On today's podcast, I interview Mike Goldberg, the VP of Marketing at Innodata Inc. about how he leverages storytelling and [content marketing](http://www.deltavdigital.com/resources/glossary/content-marketing/) to attract new customers.