---
title: Digital Transformation with John Kenworthy
description: John Kenworthy on transitioning from traditional to digital marketing, building internal capabilities, and managing organizational change.
canonical: "https://www.deltavdigital.com/resources/podcasts/traditional-to-digital-marketing-transformation-with-john-kenworthy/"
type: podcast
slug: traditional-to-digital-marketing-transformation-with-john-kenworthy
published: "2020-03-11T12:00:15-06:00"
modified: "2026-03-09T04:26:43-06:00"
author: Brandon Kidd
---

John Kenworthy discusses the realities of transforming a marketing program from traditional to digital—and why some traditional tactics still deserve a seat at the table.

He shares lessons from guiding organizations through the transition, including how to get leadership buy-in, which traditional channels still deliver, and the common pitfalls of going all-in on digital without understanding what you're leaving behind. It's a balanced take for teams navigating the shift without abandoning what already works.