---
title: Influencer Marketing with Lyssandra Vila
description: Lyssandra Vila explains influencer marketing strategy for B2B, how to identify the right influencers, and measure campaign effectiveness.
canonical: "https://www.deltavdigital.com/resources/podcasts/the-power-of-influencer-marketing-with-lyssandra-vila/"
type: podcast
slug: the-power-of-influencer-marketing-with-lyssandra-vila
published: "2020-04-15T12:00:39-06:00"
modified: "2026-03-09T04:26:43-06:00"
author: Brandon Kidd
---

Lyssandra Vila, Marketing Director at ConsolFreight, explains the definition and purpose of influencer marketing and how it can be used to generate powerful word-of-mouth advertising.

She breaks down the difference between consumer influencer campaigns and B2B influencer strategies, how to identify the right voices in your industry, and what a successful partnership looks like. Lyssandra also shares how even companies in niche or traditional industries can benefit from influencer relationships.