---
title: SME Content Marketing with Ashley Romano
description: Ashley Romano discusses how to turn subject matter experts into effective content creators and build thought leadership programs that scale.
canonical: "https://www.deltavdigital.com/resources/podcasts/subject-matter-experts-and-content-marketing-with-ashley-romano/"
type: podcast
slug: subject-matter-experts-and-content-marketing-with-ashley-romano
published: "2020-01-22T13:00:07-07:00"
modified: "2026-03-09T04:26:43-06:00"
author: Brandon Kidd
---

Ashley Romano discusses how to leverage subject matter experts to create high-quality content in industries that demand deep technical knowledge.

She walks through the process of extracting insights from busy experts, turning complex topics into accessible content, and building a workflow that doesn't bottleneck on any single person. The episode is especially relevant for marketing teams in technical or regulated industries where credibility depends on getting the details right.