---
title: SaaS Real Estate Marketing with Allison Pulaski
description: Allison Pulaski discusses marketing SaaS platforms in the real estate industry, balancing product-led and sales-led growth strategies.
canonical: "https://www.deltavdigital.com/resources/podcasts/marketing-saas-real-estate-platforms-with-allison-pulaski/"
type: podcast
slug: marketing-saas-real-estate-platforms-with-allison-pulaski
published: "2019-10-09T14:00:10-06:00"
modified: "2026-09-29T01:05:49-06:00"
author: Brandon Kidd
---

Allison Pulaski joins the show to discuss the nuances of marketing self-service [SaaS](http://www.deltavdigital.com/resources/glossary/saas/) platforms in the real estate space.

She breaks down how product-led growth strategies intersect with traditional B2B marketing when your users need to see value quickly. The conversation covers onboarding funnels, reducing churn through better communication, and how to position a technical product for non-technical buyers in a competitive market.