---
title: Cybersecurity Marketing with Kate Wood
description: Kate Wood discusses marketing cybersecurity and IT services, building trust with technical buyers, and navigating a complex sales cycle.
canonical: "https://www.deltavdigital.com/resources/podcasts/marketing-cybersecurity-it-services-with-kate-wood/"
type: podcast
slug: marketing-cybersecurity-it-services-with-kate-wood
published: "2019-10-23T12:00:13-06:00"
modified: "2026-09-29T01:05:50-06:00"
author: Brandon Kidd
---

Kate Wood shares how she pushes [content marketing](http://www.deltavdigital.com/resources/glossary/content-marketing/) forward in the cybersecurity and IT services space, where speed often matters more than perfection.

The conversation covers the unique challenges of marketing technical services to both technical and executive buyers, creating content that builds credibility in a trust-dependent industry, and why getting something out the door quickly can be more valuable than waiting for the perfect piece.