---
title: Building Products Marketing with Taylor Poole
description: Taylor Poole on marketing building products, reaching architects and contractors, and strategies for long-cycle B2B sales.
canonical: "https://www.deltavdigital.com/resources/podcasts/marketing-building-products-with-taylor-poole/"
type: podcast
slug: marketing-building-products-with-taylor-poole
published: "2019-10-02T16:42:25-06:00"
modified: "2026-03-09T04:26:56-06:00"
author: Brandon Kidd
---

Taylor Poole, Director of Marketing at Rocky Mountain Forest Products, shares his journey into marketing and the strategies that have worked for promoting building products.

Taylor discusses the challenges of marketing physical products in a traditionally offline industry, including how to build a digital presence when your buyers are contractors and builders. He covers what's worked for driving leads, building brand awareness, and measuring results in a space where word-of-mouth still matters.