---
title: Marketing Strategy with Graham Muir
description: Graham Muir shares frameworks for building effective marketing strategies, aligning teams, and measuring what matters for business growth.
canonical: "https://www.deltavdigital.com/resources/podcasts/building-your-marketing-strategy-with-graham-muir/"
type: podcast
slug: building-your-marketing-strategy-with-graham-muir
published: "2020-03-04T13:00:12-07:00"
modified: "2026-03-09T04:26:43-06:00"
author: Brandon Kidd
---

Graham Muir shares his journey into digital marketing and the frameworks he uses to build strategies that actually get executed.

The conversation covers how to move from high-level goals to tactical plans, the most common mistakes teams make when building a marketing strategy, and why alignment between stakeholders matters more than having the perfect plan. Graham offers a grounded perspective on what separates strategies that drive results from those that collect dust.