---
title: B2B Storytelling with Christopher Grillo
description: Christopher Grillo discusses content creation and storytelling techniques that resonate with B2B audiences and drive engagement.
canonical: "https://www.deltavdigital.com/resources/podcasts/b2b-content-creation-storytelling-with-christopher-grillo/"
type: podcast
slug: b2b-content-creation-storytelling-with-christopher-grillo
published: "2020-02-26T13:00:09-07:00"
modified: "2026-03-09T04:26:43-06:00"
author: Brandon Kidd
---

Christopher Grillo shares his transition from English teacher to B2B content marketer and why storytelling is the most underutilized skill in the space.

He explains how the principles of narrative structure—tension, resolution, character development—apply directly to case studies, blog posts, and sales collateral. Christopher offers practical tips for marketers who want to create content that connects emotionally while still delivering the data and proof points that B2B buyers need.