---
title: Agricultural Marketing Podcast with John Bourne
description: John Bourne discusses marketing strategies unique to the agricultural industry, seasonal planning, and reaching rural audiences effectively.
canonical: "https://www.deltavdigital.com/resources/podcasts/agricultural-marketing-with-john-bourne/"
type: podcast
slug: agricultural-marketing-with-john-bourne
published: "2019-12-12T17:38:43-07:00"
modified: "2026-03-19T01:56:17-06:00"
author: Brandon Kidd
---

John Bourne, VP of Marketing at Cerus Imaging, discusses the unique needs of farmers and the challenges of measuring advertising effectiveness in agriculture technology.

Marketing to agricultural buyers requires a fundamentally different approach—seasonal timing, trust-based relationships, and proving ROI in a space where results are tied to harvests, not quarterly reports. John shares what works and what doesn't when reaching a traditionally offline audience with digital marketing.